Emotional Marketing: The Secret to Success in the Attention Economy

Marketers are adapting to the attention economy, where human attention is perceived as a limited commodity. We are constantly scrolling through an endless flood of information on social media, but it’s impossible to process it all. Because of this, we must be able to quickly capture people’s attention now more than ever.

Emotional marketing is a favorite tactic because of its undeniable impact. Emotions drive us to try out products they have never seen, promote products to others, and even stay loyal to a brand for years…

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