6 Crucial Ways Viral Nation is Capitalizing on the Creator Economy

For many marketers, Brandweek is the pinnacle, the ‘Super Bowl’ of the year and things are changing so rapidly around the world that now we need to think about things that weren’t even on our radar just 2, 3, or 4 years ago.

In this article, I will address the fragmentation of social media, brand safety (ie. the monster in the room), influencer marketing hitting a whole new level, the challenges of marketing attribution, and the huge untapped potential of your employees.

But first, let’s look at where it all started…

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