What to Tell Your Clients About First-Party Data

When your clients start asking you: “With third-party cookies set to be phased out, how will your agency be compensating?” you need answers and fast. 

The answer? First-party data. But agencies are running out of time to figure out how to harness the power of first-party data–and you definitely don’t want to be left scrambling for crumbs when third-party cookies are gone forever…

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