Email Benchmarks Agencies Should Use for Re-engagement Campaigns

In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients.

Email marketing predates the internet, as the first email blast ever was sent to 400 unwitting recipients all the way back in 1978. Nowadays, email marketing may not be the newest or most exciting thing anymore, but it has incredible staying power. This is because, at the end of the day, it works…

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